As the owner of a “wellness-minded” salon, Krista Misuraca has less a business model than a business mission: “We’re dedicated to helping our guests love their hair while supporting a cleaner lifestyle,” she says.

Located on the eastern edge of Hamilton Park in Jersey City, Salon 10N offers a carefully curated collection of haircare lines, catering to women and men “who value creativity and personalized service,” Misuraca says.

“We have thoughtfully selected a variety of products that will appeal to both the traditionalist and the chemical minimalist,” she says. “Carrying brands such as Davines and Innersense Organics allows us to cover a wide variety of needs. When you visit us, you’ll leave with more than just a look you love. Think of it as a purposeful indulgence for the wellness-minded.”

Davines, an Italian, family-owned line, is scientifically engineered for effectiveness. It uses small farms for its plant-based ingredients and supports reforestation to compensate for carbon dioxide emissions. All its products are sulfate- and paraben-free. Innersense Organic Beauty was created by “two seasoned beauty professionals dedicated to the practice of self-care, purity, peace of mind and, of course, toxin-free beauty,” Misuraca says.

She calls it “clean beauty”—products hand-selected for quality, authenticity and a commitment to sustainability. “They’re brands we love using, and we guarantee you will too,” she says.

The stylists at Salon 10N specialize in cuts, color, editorial, bridal and event hair.

Location: 5 McWilliams Place, Jersey City, NJ. For appointments or more information, call 201-356-9110 or visit Salon10N.com.